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SMART SOCIAL MEDIA STRATEGY for COACHES & COURSE CREATORS
EST. 2025
KAILUA, HI
I’m here to help you build an online presence that grows your audience, drives engagement, & converts followers into paying clients.
You’ve built a transformative business that changes lives, but keeping up with social media can feel overwhelming. That’s where I come in. I’m Cassandra Kelly, a social media strategist and manager dedicated to helping business coaches and online course creators build an authentic online presence that drives real results.
I understand that your time is best spent serving your clients and developing impactful courses, not managing content calendars, chasing trends, or figuring out the latest algorithm changes. My goal is to take social media off your plate, so you can focus on what you do best while your online presence works for you in the background—attracting leads, building relationships, and growing your audience.
Whether you’re looking for a complete done-for-you service or strategic guidance to elevate your social media game, I’m here to help you amplify your message and take your business to the next level.
Let’s build a social media presence that aligns with your vision, connects you with the right audience, and helps you scale your impact.
Ready to master your social media strategy in 2025?
Here’s how we can work together to make your socials work for you…
Services
Struggling to keep up with social media? I offer tailored management services that take the weight off your shoulders.
Course
My Social Success course is for business coaches and course creators who want to build a powerful, authentic online presence.
Shop
My template shop is filled with fun Canva templates that make it simple to create high-converting social media graphics.
Hey, I’m Cassandra—your new social media maven.
Social media isn’t for everyone…but it is for every business. If you’re not using social media to maximize your impact and income, then you’re totally missing out. But using social media doesn’t have to mean spending a gazillion hours each month creating beautiful graphics on Canva and trying to write witty captions.
That’s where I come in…
I’m a social media strategist with 10 years of experience who has helped brands like Lululemon, Nordstrom, and Target bring in millions in extra revenue with a solid social media strategy.
Wether you want it all done for you or you just need a strategy jumpstart, I’m here to help you blow up your business online!
“Working with Cassandra has been a game-changer for my business.”
—Sarah M. | business coach & course creator
Cassandra took the stress of managing social media off my plate, allowing me to focus on what I do best—coaching my clients. Her strategies are spot-on, and the content she creates not only reflects my brand perfectly but also drives real engagement and growth. Since working with her, I’ve seen a significant increase in followers, inquiries, and sales!
Grab your free Canva templates!
Elevate your social media game with my exclusive pack of 10 beautifully designed Canva graphic templates! Perfect for business coaches and course creators, these templates will help you create eye-catching posts in minutes—no design skills required.
Enter your email to download the graphics.
ON THE BLOG
ON THE BLOG
Ready to take your social media to the next level?
Whether you’re looking to grow your audience, engage with your community, or convert followers into clients, I’m here to help you make it happen. Let’s work together to create a social media presence that reflects your brand and drives real results.
About
Social media strategist helping business coaches and course creators grow their online presence with ease.
What if social media could actually be fun, stress-free, and a steady source of new clients for your business?
I know social media can feel like an endless to-do list, but it doesn’t have to be overwhelming. My mission is to make social media feel manageable and fun, with a strategy tailored to your goals and voice. I focus on what matters most to your business—building authentic connections and creating a community that’s excited to work with you.
With a balance of proven strategy and creative content, I’ll help you shine online without the burnout. Think of me as your social media partner, guiding you to post with confidence and connect with purpose, so you can focus on what you do best.
Fast Facts
Social Media Maven
With over five years of experience, I’ve had the pleasure of helping countless coaches and course creators elevate their online presence. I know what works, and I’m passionate about crafting tailored strategies that drive real results.
Adventure Seeker
I love exploring new places and trying new things, whether it’s hiking a local trail or visiting a quirky café. This fuels my creativity, allowing me to bring unique perspectives to the social media strategies I create for my clients.
Lifelong Learner
I’m dedicated to staying updated on the latest social media trends, continually seeking ways to improve my skills. I invest time in courses, webinars, and industry events, ensuring that I can offer my clients the best and most current strategies to help them succeed.
Client Successes
I’ve helped clients increase their engagement by over 300% and attract new clients through customized social media strategies that truly connect. Hearing their success stories and seeing their businesses thrive is what drives my passion for this work!
Social Media Made Simple
I believe social media should feel like a natural extension of your business. My approach is all about making things simple so you can focus on what you love—coaching and creating. I start by getting to know you, your brand, and your audience. Understanding your unique voice and vision allows me to craft a strategy that feels authentic.
From there, I combine creative content with proven strategies to keep your social media vibrant and engaging. Whether it’s creating captivating visuals, writing compelling captions, or managing community interactions, I’ve got it covered. My goal is to make social media enjoyable, helping you build real connections that convert into loyal clients.
Together, we’ll transform your social media from a daunting task into an effective tool that enhances your brand and grows your business!
Here’s how I can help you transform your social media presence and help you reach your dream clients...
1
SOCIAL SUCCESS COURSE
Unlock the secrets to effective social media with my Social Success Course! This program helps coaches and course creators master content creation, develop a posting schedule, and attract ideal clients—all while staying true to your brand voice. Boost your confidence and see real results!
2
social media management
Elevate your social media with my one-on-one services! Get personalized support tailored to your specific needs, whether it’s a complete overhaul or strategic guidance. Together, we’ll create a plan that empowers you and aligns with your goals.
3
social media templates
Explore my Template Shop for ready-to-use Canva templates that simplify creating stunning social media graphics! Designed for coaches and course creators, these customizable templates save you time while enhancing your online presence. From Instagram posts to promotional graphics, you’ll find everything you need!
Grab the Guide
Want to capture eye-catching photos for Instagram? Download my free guide and learn simple tips to create stunning images that boost engagement.
Enter your email to download the guide.
Now Booking —
— Projects in June
The Offerings
Work With Me
Social media doesn’t have to be a soul-sucking, stress-inducing task on your to-do list.
From personalized strategy sessions to fully managed social media, I offer services designed to help you build a genuine online presence and reach your ideal audience. Dive in to explore how we can bring your brand’s vision to life!
Social Media Strategy Sessions
Kickstart your social media presence with clarity and purpose. In these one-on-one sessions, we’ll dive into your goals, ideal audience, and brand voice to create a tailored strategy that feels true to you. Together, we’ll map out a clear content plan, engagement techniques, and a growth roadmap, so you walk away with a practical, actionable strategy.
Done-for-You Social Media Management
Ready to take social media off your plate? With done-for-you management, I’ll handle everything from content creation and scheduling to community engagement and analytics. You’ll get a consistent, high-quality online presence that connects with your audience, grows your reach, and aligns with your brand. It’s all the benefits of social media without the time-consuming effort!
Social Media Template Shop
Simplify your social media with a library of Canva templates, custom-designed to be easy, polished, and on-brand for coaches and entrepreneurs. From Instagram graphics to story templates and content prompts, you’ll find everything you need to create eye-catching content quickly. Perfect for when you want control over your content but need help with design!
“I’ve seen more growth than ever before”
“Working with Cassandra has been a complete game-changer for my business! She took my scattered social media ideas and turned them into a clear, engaging strategy that finally feels aligned with my brand. I’ve seen more growth in the last few months than ever before—and I’m actually enjoying social media now!”
—Rachel Nguyen
Social Media Management for Coaches & Course Creators
Get a consistent, high-quality online presence that connects you with your audience, grows your reach, and aligns with your brand.
The Essentials Package
For those just getting started, the Essentials Package builds your brand’s online presence from the ground up. Consistent, quality content helps you attract and engage the right audience, while clear guidance and insights make social media feel straightforward. Let’s turn your vision into a steady, authentic presence that grows with you.
8 custom posts per month
Basic monthly analytics report
Management of 2 social channels
Initial strategy call
starts at $800/month
The Growth Package
Ready to take your social media to the next level? The Growth Package amplifies your online presence with impactful content and proactive engagement, helping you build a community that feels like an extension of your brand. It’s all about driving connection and visibility, so you can reach new clients and establish authority.
12 custom posts per month
Detailed monthly analytics report
Management of 3 social channe
Quarterly strategy calls
starts at $2400/month
The All-Inclusive Package
This Package is for those who want a fully-managed social media presence without the overwhelm. Enjoy expert, end-to-end support as we create and nurture your online community, keeping everything in sync with your brand’s voice and vision. The result? A vibrant, engaged audience and a social media strategy that delivers measurable growth.
20+ custom posts per month
Advanced monthly analytics report
Management of 4 social channels
Monthly strategy calls
starts at $5000/month
The Process
Here’s How It Works
Step 1
Discover Your Goals
We’ll kick things off with a friendly, in-depth strategy session to explore your vision, your goals, and where you currently stand with social media. I’m here to listen, learn, and ask the right questions to get a full picture of what makes your brand unique. Together, we’ll identify the areas that need the most attention, and I’ll begin shaping a plan that reflects your voice and aligns perfectly with your goals.
Step 2
Build Your Strategy
With your vision in mind, I’ll dive into creating a custom social media strategy built to attract your ideal audience, spark engagement, and drive real growth. I’ll map out content ideas that highlight your brand personality and integrate growth tactics tailored to your specific platforms. Whether it’s storytelling or community building I’ll make sure each piece aligns with your voice.
Step 3
Watch Your Brand Thrive
Now, it’s time for you to relax as I bring your social media strategy to life. From curating content and managing daily engagement to analyzing what’s working (and what’s not), I handle every detail so you can stay focused on what you do best. I’ll provide consistent updates and insights so you can see the results of our work together. With each post, your brand will grow in ways that feel authentic.
Ready to go?
Let’s build a strategy that feels true to you and connects with your audience in all the right ways. Say hello to a social media presence you’ll be excited about!
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FAQ
The Work
Emma Collins
Jordan Rivera
Ava Thompson
Ready to Transform Your Social Media? Reach out and let’s chat about it!
Let’s have a heart-to-heart about your vision and how we can make your brand pop online. Drop me a message, and let’s create something amazing together!
Now booking —
Projects starting in July 2025
Let’s Chat
Schedule your free discovery call and let’s create a plan for your social media.
Kind words —
“Cassandra’s social media strategies completely transformed my business! I finally feel confident about posting, and I’ve seen my engagement and follower count skyrocket. She truly gets what works and makes it easy to stay consistent.”
—Sarah Mitchell
“Working with Cassandra was a game-changer for my online presence. Her insights helped me connect with my audience in ways I hadn’t even considered. I’m seeing real results, and I finally feel like I have a social strategy I can trust!”
— James Lawson
“I can’t recommend Cassandra enough! She made social media feel simple and enjoyable, and I’ve gained so many new clients thanks to her thoughtful guidance and strategies. I feel like my social is finally working for me.”
— Emma Roberts
Portfolio
Discover how tailored social media strategies have made a difference for my clients.
Make your brand shine
Social
Template
Shop
Designed for busy creators and entrepreneurs who care about design
Rave reviews —
“These templates have been a game-changer! As a busy entrepreneur, I struggled to keep my social media consistent. Cassandra’s templates are beautiful, easy to use, and have seriously elevated my brand.”
— Rachel Thompson
“Perfect for anyone looking to up their content game! I was blown away by how simple yet impactful these designs are. I save so much time and finally have a cohesive look that feels true to my brand.”
— Jamie Lee
“Absolutely love these templates! They’re easy to customize and look fantastic. My engagement has gone up, and I get so many compliments on my posts. Worth every penny!”
— Tara Moreno
Contact Me
Send a Message
Social media services, templates, and education
Coming Soon
—
Coming Soon —
CASSANDRA KELLY
CASSANDRA KELLY
Build an authentic online presence that aligns with your vision & drives real results in less time.
SMART SOCIAL MEDIA STRATEGY for COACHES & COURSE CREATORS
You’ve built a transformative business that changes lives, but keeping up with social media can feel overwhelming.
That’s where I come in. I understand that your time is best spent serving your clients and developing impactful courses, not managing content calendars, chasing trends, or figuring out the latest algorithm changes. My goal is to take social media off your plate, so you can focus on what you do best while your online presence works for you in the background—attracting leads, building relationships, and growing your audience.
Whether you’re looking for a complete done-for-you service or strategic guidance to elevate your social media game, I’m here to help you amplify your message and take your business to the next level—without stress or overwhelm.
Let’s build a social media presence that connects you with the right audience, and helps you scale your impact.
BROWSE my OFFERINGS
Services
Struggling to keep up with social media? I offer tailored strategy and management services that take the weight off your shoulders.
Course
My Social Success course is for business coaches and course creators who want to build a powerful, authentic online presence.
Shop
My template shop is filled with fun Canva templates that make it simple to create high-converting social media graphics.
-
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“Cassandra made social media easy and effective. I’ve seen more engagement and clients thanks to her strategies. And she’s an absolute joy to work with!”
— Emily Robinson, Course Creator & Coach
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“Cassandra’s social media strategies have been a game-changer for my business. She helped me streamline my content and connect with my audience on a deeper level. Highly recommend!”
— Sarah Johnson, Business Coach
Feel like tossing your phone and ditching Instagram for good?
Yeah, I’ve been there too...
Hey there! I’m Cassandra, your laid-back but laser-focused social media strategist and manager. I help business coaches and course creators stop stressing over social media and start using it as the powerful business tool it’s meant to be. My goal? To create a strategy that doesn’t just look good but feels authentic and drives real results for your business.
Social media doesn’t have to be a constant hustle or a source of frustration. With my help, you’ll have a clear plan, consistent content, and a vibrant online presence that attracts and converts your ideal clients. From designing the perfect strategy to handling all the day-to-day management, I’m here to make social media the easiest part of your business.
When I’m not crafting posts or engaging with your audience, I’m usually strolling the beach, scrolling for the latest trends, or coming up with fresh, creative ways to make your brand stand out. ✌️
Learn How to Take Amazing Instagram Photos
Want to capture eye-catching photos for Instagram? Download my free guide and learn simple tips to create stunning images that boost engagement and drive sales—no experience or fancy gear required.
Free Guide
educate yourself
Popular on
the Blog
Work With Us
Work With Us
Work With Us
Let’s chat about it.
Book your free discovery call and let’s chat about how I can help you make social media more manageable and profitable for you!
CASSANDRA KELLY
—
CASSANDRA KELLY —
Recent Posts
Social Made Simple
the social media podcast for coaches & course creators
Welcome to your social media BFF! This podcast is here for coaches, creators, and entrepreneurs who want easy, authentic strategies to grow their brand and make social media a joy—not a chore!
As seen in —
LISTEN TO THE PODCAST
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LISTEN TO THE PODCAST —
Popular Episodes
EPISODE 103
Finding Your Social Voice: How to Stand Out Authentically
EPISODE 103
Finding Your Social Voice: How to Stand Out Authentically
EPISODE 204
Finding Your Social Voice: How to Stand Out Authentically
Hey, I’m Cassandra—your new social media maven.
Social media isn’t for everyone…but it is for every business. If you’re not using social media to maximize your impact and income, then you’re totally missing out. But using social media doesn’t have to mean spending a gazillion hours each month creating beautiful graphics on Canva and trying to write witty captions.
That’s where I come in…
I’m a social media strategist with 10 years of experience who has helped brands like Lululemon, Nordstrom, and Target bring in millions in extra revenue with a solid social media strategy.
Wether you want it all done for you or you just need a strategy jumpstart, I’m here to help you blow up your business online!
Listen in on…
1.2m
downloads
100
5-star reviews
500
subscribers
250
episodes
10
apple ranking
Uh, oh
The page you’re looking for has blown away.
Learn how to take
amazing photos.
Download my free guide and learn simple tips to create stunning images that boost engagement and drive sales—no experience or fancy gear required.
Enter your email to download the graphics.
Free Guide
—
Free Guide —
Your Free Guide to Taking Amazing Photos
Learn how to take stunning Instagram photos with simple tips to grab attention and boost engagement—no fancy equipment needed!
What’s Inside
Easy Lighting Tips: Learn how to use natural light to make your photos pop.
Composition Basics: Simple tricks to frame your shots like a pro.
Editing Made Easy: Step-by-step instructions for enhancing your photos using free tools.
Branding Your Images: Tips to ensure your photos align with your unique style.
DIY Setups: Creative ideas for setting up professional-looking shots at home.
Engagement-Boosting Ideas: How to create images that inspire likes, comments, and shares.
“This guide completely changed the way I take photos for Instagram! The tips are so easy to follow, and my feed looks more cohesive and professional than ever. I get comments on how great my posts look now!”
— Rachel Simmons
“I can’t believe how much I learned from this guide! I always thought I needed expensive equipment, but Cassandra’s tips made it simple to take gorgeous photos with just my phone. Highly recommend!”
— Sarah Miller
“Game-changer for anyone looking to level up their Instagram! The editing and composition tips alone were worth it. My photos finally match my brand, and my engagement has definitely improved.”
— Emily Carter
Free Workshop
Social Media Made Simple
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